With a partnership that dates back to 2008, DBS has had the pleasure of developing a variety of online solutions for Storage Solutions. As an online marketing client, a recent analysis of the behavior on Storage Solutions primary website led to the discovery that mobile visitors were increasing year-over-year and that they were interacting with the site differently than desktop visitors. Realizing the opportunity to improve user experience, DBS set out to create a mobile version of the website that particularly addressed the needs of a mobile visitor.
The key to a successful mobile website is to take user behavior into consideration when planning how the site should function. Studying the analytics data of actual mobile traffic prior to developing the mobile site showed that people viewing the site on a smartphone typically viewed 3 primary sections of content: Storage Solutions employees page, Storage Solutions locations page, and the About page. The Ecommerce elements of the website were largely ignored by mobile viewers. That being the case, DBS chose to eliminate all unnecessary content from the mobile site and implemented a custom mobile theme based on Jquery mobile.
With mobile and tablet usage increasing in the United States at a significant rate each year, the importance of a properly strategized mobile site cannot be overstated. This fact is realized when studying the traffic of Storage Solutions site over the course of 2012 to 2013. Page views from mobile traffic increased by 20.56% and page views from tablets increased by 144.94%.
The result of the mobile website is a much more streamlined user experience for mobile and tablet visitors. Visitors are able to access the information they are seeking more quickly, which ultimately leads to a more enjoyable user experience.
Stats: Unique Visitors up 130.86% in 2013 over 2012, pageviews from Tablet Traffic up 144.94% in 2013 over 2012, and an Average Visit of 1:17 which is an increase of 22.73% from 2012.