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Portfolio: Leadership Louisville Center

Forging a Digital Hub for Future Leaders

The image shows the Leadership Louisville Center logo on the left, featuring a stylized leaf design. On the right, six triangular photos depict various activities, including gatherings, conferences, urban views, and people engaged in discussions and presentations.

Leadership Louisville Center webpage promoting their program to deepen community connections, featuring a call to action to apply and images of diverse participants, sponsored by Republic Bank

three-panel image featuring a smiling woman with curly hair, engaging in conversation with others

The Leadership Louisville Center (LLC) needed its new website to reflect the organization’s forward-thinking mission that emphasizes innovation, curiosity, storytelling, and community impact.

illustration representing technology and SEO services

Incorporate Technical SEO to drive organic search traffic

illustration of a navigational interface.

Make navigation more intuitive and efficient

illustration representing a subject matter expert

Emphasize LLC as subject matter experts

illustration representing website design services

Adopt a timeless, modern web design and aesthetic

group of people listening to a leader and a person looking at a wall covered with colorful sticky notes

Objectives

Attract Leads and Leaders

LLC and DBS Interactive collaborated to remake the website experience to meet the training needs of stakeholders like potential leaders, program alums, and partners who want to empower and inspire their communities and organizations.

  • Enhance user experience
  • Address industry challenges
  • Showcase leadership expertise
  • Serve as a hub and lead generator
  • Establish strong organic performance

Challenges

Confronting Obstacles, Achieving Excellence

Identifying challenges early in the project pushed us to think creatively and strategize effectively with Leadership Louisville. This critical step defines our responsibility to maintain high standards, stay on schedule, and remain within scope.

  • Identifying the needs of varied audiences
  • Standing out in a competitive market
  • Integrating third-party platforms
  • Managing and delivering relevant content efficiently
  • Increasing organic traffic through SEO

group of diverse professionals having a discussion in a modern office setting

Our Approach

Meticulous Planning Turns Vision into Reality

The redesigned website for LLC had to be more than a digital facelift. We focused on creating a user experience catering to the diverse audience needs.

design style guide showcasing color palette, typography, button styles, and sample layout for Leadership Louisville Center

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