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Our experience working in the educational field allows us to address the unique challenges these organizations face, all while working to increase engagement from students, alumni, and donors alike.

Reach your audience and your goals

Educational organizations face a unique challenge: serving many different audiences. Whether your target audience is current students, parents, faculty, or alumni, we understand that every audience has their own unique needs, intentions, and even language. At DBS, we have the expertise in digital marketing strategy to help you connect with any audience, ultimately allowing you to reach your goals.

Our services for colleges, universities, and K-12 educational organizations include:

Audience insights turn into measurable goals

We start each project by identifying and understanding the audiences you want to connect with. Once we know who you want to reach, we strategize to define measurable key performance indicators (KPIs) that support your audience-specific goals. For example, we can measure how a campaign drives interest from potential students by tracking the flow of traffic from email to website to information request forms.

Understanding your target audiences also helps us consider how the look and feel of your digital marketing needs to vary for different users, while still reflecting a single brand – modern for prospective students, esteemed for potential donors and faculty members, etc.

Technical expertise and flawless design across multiple platforms

The design and development of a website for educational institutions requires more than an understanding of your institutional goals. It requires the technical expertise necessary to bring those goals to fruition.

The complexity of educational websites often demands that organizations require a heavy-duty Content Management Systems (CMS) such as Drupal. Drupal is widely used in higher education for three reasons: security, ability to manage user permissions, and ease of use for content managers. Our developers are well-versed in creating Drupal sites, as well as integrating third-party services such as e-learning platforms.

For example, if you are using a Learning Management System (LMS) such as D2L or Blackboard, we have the expertise to smoothly integrate this platform into your site. The end result is a beautiful, functional, and fully responsive website that meets the needs of both your organization and your external audiences.

Data security is our priority

Educational websites contain a lot of data that is private and potentially sensitive, including confidential student and staff information. We make it our mission to protect your data and personal information. By following strict protocols, we aim to keep your website, data, faculty, and students as safe as possible.

Easy accessibility for all users

For some educational institutions, accessibility is not just “nice to have” – it’s a requirement. We believe that the internet should be accessible to everyone, regardless of physical or mental limitations. We review each bit of code and content to make sure that individuals with disabilities can easily access your content.

Diversity leads to better results

As a company that is committed to diversity, we love working with schools and universities because their students and faculty represent a variety of different cultures and perspectives. We believe different perspectives allow us to better see the bigger picture, ultimately creating better results. As part of our commitment to you, we are certified as a Women’s Business Enterprise (WBE), Disability-Owned Business Enterprise (DOBE), and as an LGBT-Owned Business Enterprise (LGBTBE).

Whether you are looking to build a new website for your organization, need a new marketing campaign, or simply wish to increase the immersive experience of your site with quality animation, we have your solution. The experience, technical expertise, dedication to accessibility, and diversity found at DBS make us the ideal partner to help you achieve your goals.