The internet should be easy to use for everyone, including people who have disabilities like blindness and low vision. That’s why DBS Interactive is passionate about digital accessibility.
Making your website accessible is about more than following standards. It’s about helping to remove the barriers that people with disabilities face, both online and offline, to truly level the playing field. And it can help your site perform better for users who aren’t disabled but access the web using artificial intelligence systems.
But the challenge is this: digital accessibility is constantly evolving. Standards change, expectations change, and technology evolves quickly. Maintaining an accessible website requires skill and attention to detail, before launch and after. That’s why it is important to have a partner who can help you navigate the complex and ever-changing world of accessibility with ease.
Our digital accessibility compliance expertise
With more than 17 years of experience in digital, our team understands that accessibility compliance goes far beyond the way your code is written. It extends to the HTML, images, video, and other content. That’s why we scrutinize every piece of content for accessibility and use schema.org microdata, which helps search engines, artificial intelligence, and other applications better recognize, understand, and display your content. We’re also committed to using best-practice techniques like keyboard-only navigation, thoughtful use of color, and accessible forms and tables.
Accessibility guidelines overview
We often hear clients say they want a website compliant with “section 508” or the “Americans with Disabilities Act” (ADA). While these regulations provided the initial push for web accessibility, newer (and often overlapping) standards have emerged that reflect the growing complexity of digital. These standards include the Web Accessibility Initiative (WAI) guidelines, the Accessible Rich Internet Applications Suite (ARIA), and the Web Content Accessibility Guidelines (WCAG). The WCAG guidelines are further divided into three levels of conformance: A, AA, and AAA.
The WCAG guidelines are grouped around four key principles. To be accessible, elements of a website should be:
- Perceivable – Content and design should be clear and clearly labeled. For example, alt tags make images more perceivable.
- Operable – Websites must be functional for users. For example, keyboard navigation makes a website more operable.
- Understandable – Information and the operation of user interface must be understandable. For example, error messaging on a form should make it easy for users to understand how to resolve the issue.
- Robust – Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies. For example, a site shouldn’t include tags or code that only certain browsers understand.
If you’re looking to design an accessible new website or need expert advice on improving accessibility for your current site, contact us today.