The internet should be easy to use for everyone, including people who have disabilities like blindness and low vision. That’s why DBS Interactive is passionate about web accessibility.
Making your website accessible is about more than following standards. It’s about helping to remove the barriers that people with disabilities face, both online and offline, to truly level the playing field. And it can help your site perform better for users who aren’t disabled, yet access the web using devices with assistive technologies.
But accessible websites also present an ongoing challenge: Digital accessibility is constantly evolving as internet standards change, user expectations change, and web technologies innovate quickly. Maintaining an accessible website requires technical skill and attention to detail, before and after launch. That’s why you need a partner who can help you navigate the complex and ever-changing world of web accessibility with capable service.
Our web accessibility compliance expertise
With more than 19 years of experience in digital, our team understands that web accessibility compliance goes far beyond your code, extending to subtle details in the designs, images, video, and other content on your pages. That’s why we scrutinize every piece of content for accessibility and compatibility with Schema structured data, which helps search engines, smart assistants, and other digital applications recognize, understand, and display your content. We’re also committed to using best-practice techniques like keyboard-only navigation, thoughtful use of color, and accessible forms and tables.
Accessibility guidelines overview
Clients often request a website compliant with Section 508 or the Americans with Disabilities Act (ADA). While these regulations provided the initial push for web accessibility, newer (and often overlapping) standards have emerged that reflect the growing complexity of the modern digital world. These standards include the Web Accessibility Initiative (WAI) guidelines, the Accessible Rich Internet Applications Suite (ARIA), and the Web Content Accessibility Guidelines (WCAG). The WCAG guidelines are further divided into three levels of conformance: A, AA, and AAA.
The WCAG are grouped around four key principles that state the elements of accessible websites should be:
- Perceivable – Content and design should be clear and clearly labeled. For example, alt tags make images more perceivable.
- Operable – Websites must be functional for users. For example, keyboard navigation makes a website more operable.
- Understandable – Information and user interfaces must be understandable. For example, error messages on a form should make it easy for users to understand how to resolve the issue.
- Robust – Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies. For example, a site shouldn’t include tags or code that only certain browsers can understand.
If you want to design an accessible website, or you need guidance on making your current website(s) accessible, contact our team of web accessibility experts today.