Case Study Big Ass Fans

A Big Ass Brand Gets Bigger, Faster, and Smarter On a Global Scale

With international demand for its products surging, Big Ass Fans quickly needed a new digital foundation that could support sales and fulfillment on multiple continents.

  • Multilingual
  • Multi-National
  • Custom Integrations
  • Website Design
  • UI & UX Design
  • Email Marketing

Results Snapshot

  • 177.8% increase in leads generated through the website
  • 52% increase in time spent on site
  • 21.1% increase in total page views
  • Custom API Integrations saved $1000 per erroneous product order

Join this innovative company and see how we can grow your business.

Contact Us
Big ass fan
01

The Challenge

Generate more high-quality website leads for a provider of innovative industrial, commercial, and residential fans. Capitalize on massive product growth and demand across international markets. Develop custom integrations that made fulfillment more efficient and less costly.

Big ass fan
02

The Strategy

Embody the Brand – Every component and aspect of our project had to align with the client’s larger-than-life philosophy: If it’s not bolder and better, it’s not Big Ass.

Beautiful Visuals – The site’s riveting visual imagery and designs had to be big and prominent, yet pages also needed to load lightning-fast in multiple countries on any device.

Minimize Costly Inefficiencies – We knew custom integrations would be key to optimizing the complex operations of a global supplier of industrial, commercial, and residential products.

Multinational Focus – To capitalize on momentum with international audiences, offering multilingual translations would be key.

Handle Surging Demand – The existing website already struggled to perform under the weight of heavy international web traffic, so we knew load balancing would be critical.

Trusted Partnership – Big Ass Fans needed more than a vendor—they needed to augment their internal development and marketing team in a time of massive growth and expansion.

Big ass fan on a porch
Big ass fan in a living room
Big ass fan in a horse stable
Big ass fan on a porch
Big ass fan in a living room
Big ass fan in a horse stable
03

The Solution

We went Big with the new website, powering it to handle high traffic and quickly load gorgeous full-screen imagery, along with integrations that saved hundreds of thousands of dollars in operations and fulfillment costs annually, and multilingual capabilities for explosive international sales growth.

Web Design – Bold designs showcased high-quality product imagery to convey the scale and intricacy of Big Ass products, with intuitive site navigation that helped visitors explore and connect with the brand.

Custom Integrations – Integrations supported both front-end and back-end users, including CRM integration and forms that dynamically adjusted to match a site visitor’s browsing location.

Multilingual Functionality – We built the site to translate into multiple languages for multinational audiences, supporting the company’s massive international growth.

Automated Optimization – An operating system level integration automatically compressed image files uploaded to the CMS, ensuring the site remained high-performance.

SEO – By making the site faster with a more focused user experience, we elevated its organic search rankings for highly competitive keywords in multiple markets and languages.

Big ass fans mobile site
04

The Website

Platform Integrations – Custom integrations helped the site enhance the power of multiple marketing platforms, including Salesforce, Pardot, and social media.

Content Delivery Network – Developing the site on a CDN ensured blazing fast page loading speeds were consistent for users across six continents.

Big ass fan product page
05

The Custom Integrations

Custom APIs – By integrating the site with a global API that could verify street addresses instantly, we eliminated a $1000 loss on each mistyped address submitted by customers.

Custom APIs – By integrating the site with a global API that could verify street addresses instantly, we eliminated a $1000 loss on each mistyped address submitted by customers.

Pardot – Our Pardot integrations helped Big Ass Fans execute several email marketing campaigns per day and improve their lead nurturing power on a global scale.

Social Media – Weaving social media accounts into the site’s user experience amplified the power and reach of the brand’s most shareable and engaging content.

big ass fans case studies page
Big ass fans featured case study page
Big ass fans category page
Big ass fans social images gallery
big ass fans case studies page
Big ass fans featured case study page
Big ass fans category page
Big ass fans social images gallery

Join these innovative companies and see how we can grow your business.