Evergreen Rehabilitation is one of the nation’s premier providers of physical, occupational, and speech therapy services to long-term care centers. Evergreen Rehabilitation provides contract therapy services to facilities in 18 states.
Evergreen Rehab needed a site to serve as a recruiting tool to increase job visibility and attract qualified applicants. They wanted an online presence to help market their services and expertise to potential facilities and long-term care center administrators looking for a contract therapy provider.
The site features a clean, logical navigation and beautiful typography to create a pleasant user experience. DBS>Interactive wrote, designed, and marketed an infographic called “Physical Activity and Older Americans”, which helped gain links for their marketing campaign across a wide variety of websites.
Using the topic of Physical Activity and Older Americans provided a piece of information that interests Physical Therapy, Occupational Therapy, sites about aging, and exercise related sites and blogs, and was successful at acquiring several links and boosting their rankings.
The DBS marketing team implemented an extensive linkbuilding campaign to target links and increase traffic to their jobs pages. The strategy involved gaining links on University job boards and creating posts with links to the careers pages. DBS>Interactive created a blog for Evergreen Rehabilitation that helps feature the latest company news, places a spotlight on employees, and highlights current industry issues.
In the first 2 months of Evergreen’s online marketing campaign, a lead for a new facility was generated and acquired, expanding their services to a new state. This exceeded Evergreen Rehab’s goal of using the website as a recruiting tool, and helped them expand and gain new business.
Job applications increased greatly, and the careers pages are the most viewed on the site. In the first 6 months of Evergreen’s marketing campaign, traffic from search engines increased by 20% and job applications increased by nearly 300%.
The top pages on the site are the careers pages, locations, and services, which is exactly where they wanted to target their web traffic. Their site’s design and information architecture is conducive to driving traffic to the most important pages. Before they started their marketing campaign, none of their keywords were ranking within the top 100 in Google. Now, 87% of their targeted keywords rank on the first 2 pages of Google.