In the first two months of Evergreen’s online marketing campaign, a lead for a new facility was generated and acquired, expanding their services to a new state. This exceeded Evergreen Rehab’s goal of using the website as a recruiting tool, and helped them expand and gain new business.
Job applications increased greatly, and the careers pages are the most viewed on the site. In the first 6 months of Evergreen’s marketing campaign, traffic from search engines increased by 20% and job applications increased by nearly 300%.
The site’s design has proven conducive to driving traffic to the most important pages. The top pages on the website are the careers pages, locations and services, which I exactly where they wanted to target their web traffic.