Cuprident Case Study
Our Challenge
Gemini Endeavours International, a division of Chemical Systems International, wanted a website to market Cuprident, an innovative line of oral care products. Their website had been in existence for over a year, but was not successful in generating interest in the products. The challenge presented was to produce a website that was informative and would allow for e-commerce transactions with both the general public and professional distributors.
Our Strategy
DBS>Interactive created a professional design that was competitive with industry leaders within the toothpaste and oral care industry. Extensive research was performed to develop copy that would accentuate the benefits to both consumers and professionals, and the copy was written to optimize search engine performance. An aggressive online marketing plan was implemented to include link exchange, search engine optimization, and pay-per-click management. Traditional media coverage including newspaper articles and radio interviews were also utilized to generate early attention to the website.
Results
Website orders were generated within hours of the launch of the new website. Professionals in several states have used the website to apply to become distributors, and the number of approved distributors increases monthly. Marketing efforts have sparked ongoing product interest with both the media and professional publications, and they have continued to feature information highlighting the benefits of this product.
DBS>Interactive has a business-driven approach separating us from other web design companies. We realize that a website is a critical business tool, and no matter how good it looks there is not a one size fits all solution.
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Gemini Endeavours International, a division of Chemical Systems International, wanted a website to market Cuprident, an innovative line of oral care products. Their website had been in existence for over a year, but was not successful in generating interest in the products.
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