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DBS>Interactive Launches E-Commerce Success For Cuprident Oral Care Products
LOUISVILLE, KY (January, 2005) - DBS>Interactive, one of Kentucky-s fastest growing interactive web design firms, announces the launch of the e-commerce website for Cuprident, a revolutionary line of toothpaste and oral rinse products distributed by Gemini Endeavours International, an affiliate of Chemical Systems International.
The new Cuprident website (www.cuprident.com) provides an overview of product benefits, clinical studies, testimonials from both medical professionals and product users, and secure e-commerce functionality. Additionally, authorized distributors can safely access the details of their wholesale account, including the placement of new orders, viewing their prior order history, and downloading sales and marketing materials.
"We are very pleased with the success of our new website," said Carol Serrone of Gemini Endeavours International. "We started receiving sales and dealer inquiries within hours of the site launch! No one could find our old site using search engines, and it wasn't generating any interest in our products. This website has really helped us to brand our product, and we are very encouraged by the results we've seen from online marketing."
Cyndi Masters, principal of DBS>Interactive, attributes the success to the pro-active approach taken in the development of this site. "Cuprident is an excellent product, but even the best products can't succeed if no one knows about them. Our strategy was to create a professional, visually-appealing website with an intuitive e-architecture that encourages the visitor to really learn about the product. The toothpaste market is very competitive, so we developed the copy with search engines in mind. Our copywriting follows stringent SEO guidelines, which has already proven to improve search engine rankings for many of our clients. When combined with an aggressive online marketing campaign, which included optimizing the entire website for search engine performance and pay-per-click advertising, we knew that we could deliver customers to their door."
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Gemini Endeavours International, a division of Chemical Systems International, wanted a website to market Cuprident, an innovative line of oral care products. Their website had been in existence for over a year, but was not successful in generating interest in the products.
iLOR, L.L.C. is a research and development company founded in 2000. They developed a plan for PreFound, a new search engine that ranks results based on user opinions instead of computer algorithms. The iLOR team had developed a concept for the way the search engine would function, general design concepts, and several web pages developed in HTML to illustrate the overall structure and appearance of the website.