Tag Archives: Search engine optimization

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Aesop’s Internet Fable: SEO vs PPC

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In recent years, business owners have come to the realization that Internet marketing is not only an important component in their marketing mix, but it is actually an absolutely vital element in their businesses’ future success. American businesses are expected to spend a total of approximately $25.1 billion on online marketing in 2010. By 2014, this number is expected to grow to $40.5 billion. Of the $25.1 Billion spent in 2010, paid search advertising accounted for nearly 50% of the total. Costs associated with search … Continue reading →

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Google Says Goodbye to Local Algorithm

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20% of searches on Google are related to location! – Google Places With an increasing number of search queries that reference location as part of the phrase, it wasn’t surprising when Google recently announced radical changes to the way they display local results in the SERPs. Google Places’ results, which were once displayed alongside the top 10 organic results in what was known as the “7 box”, have now been integrated into the actual top 10 results. On closer inspection, the changes appear to be … Continue reading →

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Location, Location, Location Based Marketing

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Using Location to Find Link Prospects Considering location is of utmost importance when doing on-page SEO for your website.  Location can also be a relevant and helpful factor to keep in mind when doing off-page SEO.  There are several great ways to incorporate location into your off-page marketing efforts like including location-based keywords in the anchor text of external links, adding your location in local business listings, and geo-targeting pay-per-click campaigns.  Here are 5 ways to utilize geographical location in finding quality links to market … Continue reading →

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Metrics Academy – Link Analysis 101

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Link analysis is a vital component of any online marketing strategy.  Understanding the competitive landscape and being able to deduce which websites are worth the effort to gain a link can save you significant time and money.  By studying links of your competitors and comparing them to your own website’s link metrics, you can gain valuable insights in to what steps are needed to improve in the rankings.  Many link metrics exist, but there are few that actually understand their meanings and origins.  To help … Continue reading →

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Implications of Facebook Places on the Future of Marketing

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Late last week, Facebook announced its highly anticipated entrance into geo-locating technologies with their new pride and joy, Facebook Places. Similar to Foursquare or Gowalla, Facebook Places is a location-based mobile service that allows users to not only share where they are and what they are doing, but will also allow them to discover new places based on the behaviors and interactions of their social network. Critics were very quick to point out the potential dangers that these types of technologies create. The fears mostly … Continue reading →

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Keyword Researcher’s Guide to the Galaxy

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One of the most important aspects of an effective SEO strategy is the ability to research, analyze, and ultimately select the keywords that are most likely to result in success for your clients. There are a variety of free tools available on the web specifically designed to help online marketers do just this. Each tool has its own unique methodology for collecting and presenting this data. Comparing any of the tools’ results without knowing the subtle differences can lead to incorrect inferences and an SEO … Continue reading →

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The Importance of Wearing a White Hat

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Ever since man invented search engines, there have been individuals whose sole missions have been to exploit their algorithms for their gain.  In many ways, this attitude is the foundation of search engine optimization; however there are some tactics that search engines frown upon more than others.  These tactics are typically referred to as black hat SEO tactics. Black hat SEO tactics represent the actions that the search engines deem unacceptable and for those that are caught performing them, can represent SEO suicide.  Google, Yahoo, … Continue reading →

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7 Practices To Avoid When Optimizing For Local Search

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Search engine optimization is a particularly challenging concept for businesses to comprehend. SEO’s inherent nature can contribute to the confusion. Search engine optimization is an ever changing science with best and worst practices being based somewhat on speculation. The search engines go to extreme lengths to protect the significance of variables used in their page rank algorithms. It is only through shared knowledge and combined experience that we as Internet Marketers can attempt to decipher the importance of ranking factors. Local search optimization best practices … Continue reading →