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Implications of Facebook Places on the Future of Marketing

Late last week, Facebook announced its highly anticipated entrance into geo-locating technologies with their new pride and joy, Facebook Places. Similar to Foursquare or Gowalla, Facebook Places is a location-based mobile service that allows users to not only share where they are and what they are doing, but will also allow them to discover new places based on the behaviors and interactions of their social network. Critics were very quick to point out the potential dangers that these types of technologies create. The fears mostly … Continue reading