Tag Archives: Google

Consulting Programming

A Host of a Different Color

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Has a website loading too fast ever annoyed you? What about too slow? Yea, slow is not good. Even worse, Google will downgrade slow sites. Not all hosting environments are the same. The low-end hosting providers tend to provide, well …. low-end quality, and potentially low-end performance. This might work fine for a simple, low traffic site. Since server virtualization became a big deal and drove server prices down, many hosting providers have begun to offer a type of service commonly called “VPS” — Virtual … Continue reading →

Programming

Phone Apps: Native VS. Web

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“It was the best of times, it was the worst of times” As the digital world moves rapaciously from desktops to handhelds, desktop “programs” are going the way of the buggy whip. Can you imagine trying to use something like Microsoft Office on a phone? In their stead, we now have “apps”.   Apps are compact programs, typically performing some very specific functionality and optimized for the simplistic, touch based user interface of handheld devices.  Like desktop programs, “apps” are  tightly bound to the device’s … Continue reading →

Programming

Domain Name Game

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On the Internet, what exactly is  a “domain”? And how does the domain registration system work? Wikipedia tells us: A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are also hostnames that identify Internet Protocol (IP) resources such as web sites. Domain names are formed by the rules and procedures of the Domain Name System(DNS). Examples domain names: example.com, example.net, example.edu, google.com and so on. Domains are registered from registrars.  A couple of well known registrars are Godaddy … Continue reading →

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How Authoritative Is Your Twitter Account?

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Although it has been speculated for some time, it wasn’t until earlier this week that online marketers received definitive confirmation that search engines utilize various social factors in their ranking algorithms. The news broke on December 1st, as the result of an interview with Google and Bing conducted by Danny Sullivan of Search Engine Land. The interview provided for a small glimpse into how Google and Bing use social data from Twitter and Facebook, as well as how they both define this previously unknown “social … Continue reading →

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Google Says Goodbye to Local Algorithm

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20% of searches on Google are related to location! – Google Places With an increasing number of search queries that reference location as part of the phrase, it wasn’t surprising when Google recently announced radical changes to the way they display local results in the SERPs. Google Places’ results, which were once displayed alongside the top 10 organic results in what was known as the “7 box”, have now been integrated into the actual top 10 results. On closer inspection, the changes appear to be … Continue reading →

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Why Google Wiped Out on Wave

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Google seems to excel at just about every project they undertake. So last week when they announced that they were ceasing further development of the supposed revolutionary communication service, Google Wave, it seemed to take everyone by surprise. Originally launched in 2009, Google Wave was meant to fill a void as the premier online communication and collaboration tool, allowing groups to communicate in real-time with richly-formatted text, pictures, videos, and audio. Possibly even more interesting than Wave’s failure, however is Google’s reaction and grace to … Continue reading →

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Google TV, A Modern Spin of an Old Idea

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Do you like TV? Of course you do. How about the Internet? I know, stupid question. So what could be better than surfing the Internet on your TV? Well here comes Google TV, the seemingly obvious fusion of two of America’s favorite information avenues (Or preoccupations depending on whom you ask). Of course, this is not an entirely new concept. Devices and services like WebTV have been offered in the past as subscription services. So how will Google change the game on Internet TV and … Continue reading →

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The Future Is Open

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In a recent blog, Jonathan Rosenberg, Senior Vice President, Product Management at Google had this to say: At Google we believe that open systems win. They lead to more innovation, value, and freedom of choice for consumers, and a vibrant, profitable, and competitive ecosystem for businesses. Many companies will claim roughly the same thing since they know that declaring themselves to be open is both good for their brand and completely without risk. After all, in our industry there is no clear definition of what … Continue reading →

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7 Practices To Avoid When Optimizing For Local Search

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Search engine optimization is a particularly challenging concept for businesses to comprehend. SEO’s inherent nature can contribute to the confusion. Search engine optimization is an ever changing science with best and worst practices being based somewhat on speculation. The search engines go to extreme lengths to protect the significance of variables used in their page rank algorithms. It is only through shared knowledge and combined experience that we as Internet Marketers can attempt to decipher the importance of ranking factors. Local search optimization best practices … Continue reading →