Tag Archives: dbs interactive

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Making Time for Content: Planning a Project Around Content Strategy

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“Content is King,” has always been a saying that belonged to marketers. However, as more and more people are embarking on the quest to build a website, one aspect of the process seems to get overlooked, the content. These people are centrally focused on the web site design and the intricate functionality so often that they miss the most important function of a website, to send a message. To sum it up, Content Strategy is the practice of developing a comprehensive plan for the content … Continue reading →

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Building A Podcast: Part 2

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Last week, we posted Part 1 of “Building a Podcast” on our blog, which explored the benefits of podcasting and outlined the steps one should take to prepare for a podcast. When talking with others, it seems that one of the largest factors stopping people from creating a podcast is the perceived technical difficulty. This common perception is wildly inaccurate. Almost anyone has the skills needed to produce a podcast and the equipment required can be purchased for cheap. At this point, you are probably … Continue reading →

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Building A Podcast: Part 1

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Image by stevegarfield via Flickr At the rate that modern technology has been advancing, it has become increasingly more difficult for businesses to stay up-to-date with the next, best way to promote your business.  Most recently, the more traditional forms of promotion have been superseded by a constant barrage of Social Media.  Networks such as Facebook and Twitter are now being utilized by big businesses to stay in touch with their customer base.  In all of the hoopla about social media, I can’t help but … Continue reading →