Although it has been speculated for some time, it wasn’t until earlier this week that online marketers received definitive confirmation that search engines utilize various social factors in their ranking algorithms. The news broke on December 1st, as the result of an interview with Google and Bing conducted by Danny Sullivan of Search Engine Land. The interview provided for a small glimpse into how Google and Bing use social data from Twitter and Facebook, as well as how they both define this previously unknown “social … Continue reading →