Need Web Design Inspiration? Go To A News Stand!
Do you ever grow tired of seeing the uninspiring, cookie-cutter site designs that seem to be so prevalent on the web these days? Don’t you wish that there were somewhere or someone you could consult to find the next, game-changing web design trend? Believe it or not, this somewhere may actually be in [...]
Increase On-site Goal Conversion Rates with A Few Simple Tricks
The 1950’s marked the beginning of what we now identify as the foundation of modern marketing. In those days, calls to action were relatively simple. A “Buy Now!” or “Order Today!” placed somewhere in ad copy was all that was required to motivate users to try your product.
These days, calls to action are [...]
Google TV, A Modern Spin of an Old Idea
Do you like TV? Of course you do. How about the Internet? I know, stupid question.
So what could be better than surfing the Internet on your TV? Well here comes Google TV, the seemingly obvious fusion of two of America’s favorite information avenues (Or preoccupations depending on whom you ask). Of course, this is not [...]
3 Easy Tips To Improve Your Client Relationships
Listen To Their NEEDS, Not Their WANTS
As obvious as it may seem, listening to your clients is absolutely imperative to a successful relationship. We are client service professionals; we are responsible for recognizing and understanding our clients’ needs, even when they don’t directly communicate them.
Far too often in this industry, a lack of engagement by [...]
The Future Is Open
In a recent blog, Jonathan Rosenberg, Senior Vice President, Product Management at Google had this to say:
At Google we believe that open systems win. They lead to more innovation, value, and freedom of choice for consumers, and a vibrant, profitable, and competitive ecosystem for businesses. Many companies will claim roughly the same thing since they [...]
7 Practices To Avoid When Optimizing For Local Search
Search engine optimization is a particularly challenging concept for businesses to comprehend. SEO’s inherent nature can contribute to the confusion. Search engine optimization is an ever changing science with best and worst practices being based somewhat on speculation. The search engines go to extreme lengths to protect the significance of variables used [...]
Out of the Box CMS Comparisons
Drupal, Joomla, WordPress, and Expression Engine are all great content management systems, but deciding which is best to use for different sites and clients can be difficult. To ensure you make the most informed decision, we’ll begin by examining the strengths and weaknesses of each system.
Drupal – Drupal has a great deal of power [...]
An Introduction to CMS’s
“Why should my company’s website utilize a CMS?”
You may have found yourself pondering this question at some point at your current organization. To address this question intelligently, we need to first lay down the basic foundation, starting with a definition. What is a CMS? CMS stands for Content Management System. According [...]
The Programmer’s Toolbox, part 1
In the beginning …
The web was a very simple place. A “web page” was most likely to be a “static” page, meaning what we saw was the result of just the HTML code in a single file. Modern “web pages” are dynamically generated from data stored in a database server. They are displayed using templating [...]
Making Time for Content: Planning a Project Around Content Strategy
“Content is King,” has always been a saying that belonged to marketers. However, as more and more people are embarking on the quest to build a website, one aspect of the process seems to get overlooked, the content. These people are centrally focused on the web site design and the intricate functionality so often [...]