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	<title>DBS Interactive &#187; Marketing</title>
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		<title>Social Influence: Who’s Keeping Score?</title>
		<link>http://www.dbswebsite.com/blog/2012/05/09/social-influence-whos-keeping-score/</link>
		<comments>http://www.dbswebsite.com/blog/2012/05/09/social-influence-whos-keeping-score/#comments</comments>
		<pubDate>Wed, 09 May 2012 20:22:30 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3880</guid>
		<description><![CDATA[Social media scoring is the practice of measuring people’s online influence, which is calculated using data from social networks. There are a few popular social scoring tools, including Peerindex and Kred, but the most popular and widely used is Klout. Like Google, which ranks the relevance and authority of websites using a proprietary algorithm, Klout ranks the influence and authority of people online using an algorithm. Klout gives users a score that “measures influence based on your ability to drive action.” The Klout score is &#8230; <a href="http://www.dbswebsite.com/blog/2012/05/09/social-influence-whos-keeping-score/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/05/09/social-influence-whos-keeping-score/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding Negative SEO</title>
		<link>http://www.dbswebsite.com/blog/2012/05/02/understanding-negative-seo/</link>
		<comments>http://www.dbswebsite.com/blog/2012/05/02/understanding-negative-seo/#comments</comments>
		<pubDate>Wed, 02 May 2012 20:31:10 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3853</guid>
		<description><![CDATA[Negative SEO is the malicious intention to decrease or penalize a site’s visibility and rankings in the search results. It is considered to be a “black hat”, or unethical technique- as opposed to “white hat”, ethical SEO.  While this practice is highly frowned upon, it is good to understand these techniques as a precaution to prevent your site from being manipulated. Businesses need to know what to avoid, but also how poorly performing competitors are outranking their site.  A high search ranking can depend on &#8230; <a href="http://www.dbswebsite.com/blog/2012/05/02/understanding-negative-seo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/05/02/understanding-negative-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Over Optimization: Too Much SEO?</title>
		<link>http://www.dbswebsite.com/blog/2012/04/25/over-optimization-too-much-seo/</link>
		<comments>http://www.dbswebsite.com/blog/2012/04/25/over-optimization-too-much-seo/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 20:04:15 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3806</guid>
		<description><![CDATA[Google’s Matt Cutts announced a new algorithm change at the SXSW conference when responding to a question about regular websites competing with over optimized sites. The algorithm change was described by Cutts as one that will penalize sites that are over optimized, and level the playing field in the results. SEO can go beyond making sure pages are as useful as possible for the target audience and that the site is crawlable by search engines- that is what this change is targeting. This algorithm change &#8230; <a href="http://www.dbswebsite.com/blog/2012/04/25/over-optimization-too-much-seo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/04/25/over-optimization-too-much-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Reporting with Google Analytics</title>
		<link>http://www.dbswebsite.com/blog/2012/04/18/social-media-reporting-with-google-analytics/</link>
		<comments>http://www.dbswebsite.com/blog/2012/04/18/social-media-reporting-with-google-analytics/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 20:30:02 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3780</guid>
		<description><![CDATA[Recent reports suggest that marketers intend to spend 10.8% of their budget on social media this year. To justify this significant investment in social media, CMO’s will without a doubt rely on reporting tools to assess the effectiveness of their social media campaigns. The ability for online marketers to assess social media campaigns does not come without its fair share of challenges. Even though social media is no longer a new frontier, measuring the effectiveness of a social media campaign still represents one of the &#8230; <a href="http://www.dbswebsite.com/blog/2012/04/18/social-media-reporting-with-google-analytics/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/04/18/social-media-reporting-with-google-analytics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google+:  So Many Accounts, So Little Activity</title>
		<link>http://www.dbswebsite.com/blog/2012/04/04/google-so-many-accounts-so-little-activity/</link>
		<comments>http://www.dbswebsite.com/blog/2012/04/04/google-so-many-accounts-so-little-activity/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 19:50:44 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3734</guid>
		<description><![CDATA[Since its launch in June 2011, Google+ has attracted over 90 million users (about 10% of the amount of Facebook’s active users). Despite the preliminary fast growth, (Google+ gained 20 million users in the first 3 weeks) numbers imply that users aren’t spending much time on Google+. Wall Street Journal recently called Google+ a “virtual ghost town” in its article the Mounting Minuses at Google +. Google+ has an average use of just 3 minutes per month- lower than MySpace! Without active engagement, Google+ is &#8230; <a href="http://www.dbswebsite.com/blog/2012/04/04/google-so-many-accounts-so-little-activity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/04/04/google-so-many-accounts-so-little-activity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Pinterest for SEO</title>
		<link>http://www.dbswebsite.com/blog/2012/03/29/using-pinterest-for-seo/</link>
		<comments>http://www.dbswebsite.com/blog/2012/03/29/using-pinterest-for-seo/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 12:23:40 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3716</guid>
		<description><![CDATA[Unless you’ve been living under a rock for the past few months, you’ve likely heard of Pinterest &#8212; the latest and greatest craze sweeping the Internet. To put it’s rapid growth into perspective, one must only look to it’s closest competition. Throughout the history of the Internet, the only website that has grown at a faster rate than Pinterest is a little website by the name of Facebook. If that isn’t impressive enough, consider this fact. Pinterest is not a novel idea. Why has Pinterest &#8230; <a href="http://www.dbswebsite.com/blog/2012/03/29/using-pinterest-for-seo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/03/29/using-pinterest-for-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Which URL Strategy is Best for Mobile SEO?</title>
		<link>http://www.dbswebsite.com/blog/2012/03/21/which-url-strategy-is-best-for-mobile-seo/</link>
		<comments>http://www.dbswebsite.com/blog/2012/03/21/which-url-strategy-is-best-for-mobile-seo/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 20:26:29 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3702</guid>
		<description><![CDATA[The need for businesses to invest in a proper mobile website has never been stronger. Recent statistics suggest that businesses who choose to forego this advice may quickly see their market share diminish. According to the Internet Advertising Bureau, 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. With mobile Internet usage scheduled to surpass desktop Internet usage by 2014, businesses must consider implementing a mobile site to continue to be relevant. But the ways in which &#8230; <a href="http://www.dbswebsite.com/blog/2012/03/21/which-url-strategy-is-best-for-mobile-seo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/03/21/which-url-strategy-is-best-for-mobile-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Timeline for Brand Pages</title>
		<link>http://www.dbswebsite.com/blog/2012/03/14/facebook-timeline-for-brand-pages/</link>
		<comments>http://www.dbswebsite.com/blog/2012/03/14/facebook-timeline-for-brand-pages/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 20:24:33 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3679</guid>
		<description><![CDATA[Businesses who manage a company Facebook page should brace themselves as Facebook is scheduled to change the capabilities and appearance of brand pages, again! On March 30th, all pages are switching over to Facebook’s new timeline page format. So what is changing, and what does it mean for your brand page? The Facebook timeline places more emphasis on visuals, providing a more attractive and image heavy layout. The timeline allows content to be viewed by time period, highlights popular stories and milestones, enables private messaging &#8230; <a href="http://www.dbswebsite.com/blog/2012/03/14/facebook-timeline-for-brand-pages/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/03/14/facebook-timeline-for-brand-pages/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimizing Business Google + Pages for SEO</title>
		<link>http://www.dbswebsite.com/blog/2012/02/29/optimizing-business-google-pages-for-seo/</link>
		<comments>http://www.dbswebsite.com/blog/2012/02/29/optimizing-business-google-pages-for-seo/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 21:21:59 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3610</guid>
		<description><![CDATA[Over the past couple of years, we’ve witnessed social networking becoming increasingly important for businesses. Updates on social networks can be indexed by the search engines, and found by someone searching for your services. Friends of your fans can be exposed to your brand through their news feed. The vast number of ways that social networks empower your organization are too great to list. One social networking tool in particular that is really important is Google +.  Google made a change in January, and added &#8230; <a href="http://www.dbswebsite.com/blog/2012/02/29/optimizing-business-google-pages-for-seo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/02/29/optimizing-business-google-pages-for-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Lists: To Buy or Not to Buy?</title>
		<link>http://www.dbswebsite.com/blog/2012/02/08/email-lists-to-buy-or-not-to-buy/</link>
		<comments>http://www.dbswebsite.com/blog/2012/02/08/email-lists-to-buy-or-not-to-buy/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 20:22:10 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3406</guid>
		<description><![CDATA[As a full-service interactive agency, we are expected to understand all facets of the web. When a client comes to us with a question, it is our job to steer them in the right direction, and away from any situations that could harm their reputation. Recently, we were confronted with a question that to most would seem harmless enough. To jump-start a new campaign, a client was considering purchasing an email list. The allure of purchasing an email list is often hard for some businesses &#8230; <a href="http://www.dbswebsite.com/blog/2012/02/08/email-lists-to-buy-or-not-to-buy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/02/08/email-lists-to-buy-or-not-to-buy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The People Behind Google&#8217;s Search Results</title>
		<link>http://www.dbswebsite.com/blog/2012/02/01/the-people-behind-googles-search-results/</link>
		<comments>http://www.dbswebsite.com/blog/2012/02/01/the-people-behind-googles-search-results/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 21:39:20 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3351</guid>
		<description><![CDATA[Think Google’s algorithm changes are determined only by a mathematical equation run by a gigantic computer? Think again! Since at least 2004, Google has utilized the services of third party companies to hire search quality evaluators- actual humans who help rate the quality of results and test potential algorithm configurations to see if they work as planned to improve results. I recently learned about Search Quality Evaluators from a Search Engine Land interview with one. Evaluators are asked to test algorithms or potential algorithm changes &#8230; <a href="http://www.dbswebsite.com/blog/2012/02/01/the-people-behind-googles-search-results/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/02/01/the-people-behind-googles-search-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Codenames &amp; Algorithm Updates</title>
		<link>http://www.dbswebsite.com/blog/2012/01/11/google-codenames-algorithm-updates/</link>
		<comments>http://www.dbswebsite.com/blog/2012/01/11/google-codenames-algorithm-updates/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 21:53:43 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3248</guid>
		<description><![CDATA[Google is always looking for the opportunity to upgrade search quality. Just about every month, Google makes one significant update to the search algorithm, but for every one major change there are many tens of minor changes. The amount of updates last year was reportedly over 600, To help simplify the hundreds of changes that happen each year, Google typically assigns a catchy codename to each major algorithm change. Algorithm changes with codenames such as Panda and Freshness should stand out in your memory as &#8230; <a href="http://www.dbswebsite.com/blog/2012/01/11/google-codenames-algorithm-updates/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/01/11/google-codenames-algorithm-updates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DBS V5.0 is now live!</title>
		<link>http://www.dbswebsite.com/blog/2012/01/09/dbs-v5-0-is-now-live/</link>
		<comments>http://www.dbswebsite.com/blog/2012/01/09/dbs-v5-0-is-now-live/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 21:16:27 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Programming]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3206</guid>
		<description><![CDATA[DBS&#62;Interactive has seen and experienced a lot of change throughout our 10 years as an interactive agency. So much so, that it&#8217;s sometimes funny to think about how things used to be. We were building websites when a dial tone was required to access the Internet. We were building websites when Yahoo was the #1 search engine. We were even building websites when floppy discs were the industry standard. Throughout all the change in the industry, however, our core values have never altered. We still &#8230; <a href="http://www.dbswebsite.com/blog/2012/01/09/dbs-v5-0-is-now-live/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2012/01/09/dbs-v5-0-is-now-live/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My X-mas Wishlist: The Semantic Web</title>
		<link>http://www.dbswebsite.com/blog/2011/12/28/my-x-mas-wishlist-the-semantic-web/</link>
		<comments>http://www.dbswebsite.com/blog/2011/12/28/my-x-mas-wishlist-the-semantic-web/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 22:48:54 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3095</guid>
		<description><![CDATA[Although Santa has just barely had enough time to complete his journey back to his elf-filled, ice fortress in the North Pole, as a technology-loving fool, I’m already hard at work preparing my Christmas wish list for next December. Reflecting back on the past year, it’s hard to deny the significance that 2011 had on the online and tech community. 2011 brought with it three of the largest changes to Google’s search algorithm since it’s incorporation in 1998; changes that vastly improved the relevance and &#8230; <a href="http://www.dbswebsite.com/blog/2011/12/28/my-x-mas-wishlist-the-semantic-web/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2011/12/28/my-x-mas-wishlist-the-semantic-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2012: Year of the Share</title>
		<link>http://www.dbswebsite.com/blog/2011/12/14/2012-year-of-the-share/</link>
		<comments>http://www.dbswebsite.com/blog/2011/12/14/2012-year-of-the-share/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 21:00:38 +0000</pubDate>
		<dc:creator>dbs_admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.dbswebsite.com/?p=3100</guid>
		<description><![CDATA[Year of the Share, not to be confused with Year of the Cher! Facebook’s Mark Zuckerburg coined “the law of sharing” a few years back, where he predicted the amount of information shared digitally will double each year. Social media growth and adaptation logged some impressive numbers in 2011: Active Facebook users topped 800 million, and increased over 50% in daily users Foursquare hit 10 million members LinkedIn has grown over 100% since 2010, with over 100 million users worldwide Google + debuted, and is &#8230; <a href="http://www.dbswebsite.com/blog/2011/12/14/2012-year-of-the-share/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.dbswebsite.com/blog/2011/12/14/2012-year-of-the-share/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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