A New Breed of Account Manager

Account Managers have been around as long as advertising agencies have existed. If a client wants to advertise their product or service, there must be someone to advise, educate, communicate, listen, produce, and yes, hold their hand.
Account managers can be found in all industries, but their responsibilities remain consistent; creating presentations for new clients, helping [...]

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Using A.C.D to Achieve Success with Clients

There is a specific height of importance to the jobs we do everyday. As the client service team, we hold ourselves to the highest regard; pleasing clients that sometimes may be incapable of feeling satisfied. A happy client is a paying client, and if your actions (or lack thereof) remove this glee from the equation, [...]

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3 Easy Tips To Improve Your Client Relationships

Listen To Their NEEDS, Not Their WANTS
As obvious as it may seem, listening to your clients is absolutely imperative to a successful relationship. We are client service professionals; we are responsible for recognizing and understanding our clients’ needs, even when they don’t directly communicate them.
Far too often in this industry, a lack of engagement by [...]

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The Programmer’s Toolbox, part 1

In the beginning …
The web was a very simple place. A “web page” was most likely to be a “static” page, meaning what we saw was the result of just the HTML code in a single file. Modern “web pages” are dynamically generated from data stored in a database server. They are displayed using templating [...]

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Making Time for Content: Planning a Project Around Content Strategy

“Content is King,” has always been a saying that belonged to marketers. However, as more and more people are embarking on the quest to build a website, one aspect of the process seems to get overlooked, the content. These people are centrally focused on the web site design and the intricate functionality so often [...]

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The Importance of a Well Laid Plan

http://www.flickr.com/photos/yanec/ / CC BY-ND 2.0

Often I talk to potential clients who just want to build “a nice enough for now” website, or drive more traffic to a website that isn’t getting results, or simply follow the latest buzzword.  A few years ago it was pod-casts and v-casts; now it’s twitter and Facebook. These potential clients [...]

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Finding a Digital Partner

Modern technology is moving forward at an incredible rate. We all know someone who finally bought that new computer or video game system, only to despair when it was outdated just six months later. The internet seems to be developing even faster, building upon itself and always raising the standards of…

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