Monthly Archives: September 2010

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The Programmer’s Toolbox, part 2

At one time, computer “programs” were simply written in “programming languages”. The programmer did much of the work for everything that happened.  Later, supplemental software “libraries” became popular.  Libraries are self contained repositories of code that provide a specific set of functions. Library code is typically written in the same language. Sometimes these libraries provided common and necessary functions, such as math libraries. Who wants to write the low level code that makes 2 + 2 come out to 4 every time you need a … Continue reading

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3 Tips to Improve Your Content Marketing

Yesterday was a good day!  I think everyone enjoys ducking out of work for a day, but when you get to spend that time listening to some of the greatest online marketing thought-leaders drop knowledge bombs at the Content Marketing Summit in Louisville, KY, it takes the day to a whole other level. The first presenter of the day was Joe Pulizzi.  Joe is essentially the founder and fore-father of content marketing.  His website, Junta42, is described by Joe as the “E-harmony of content marketing”, … Continue reading

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Metrics Academy – Link Analysis 101

Link analysis is a vital component of any online marketing strategy.  Understanding the competitive landscape and being able to deduce which websites are worth the effort to gain a link can save you significant time and money.  By studying links of your competitors and comparing them to your own website’s link metrics, you can gain valuable insights in to what steps are needed to improve in the rankings.  Many link metrics exist, but there are few that actually understand their meanings and origins.  To help … Continue reading

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5 Great Tools for Web Designers

As with any profession, there is a certain amount of knowledge that cannot be taught, but must be acquired through direct experience.  In most cases, it’s not that this information is not capable of being taught.  It’s just most people probably wouldn’t see the value in the knowledge until they were familiar with or had somehow encountered a specific situation in which the knowledge was needed to successfully complete the task at hand.  In the case of web design, much of this knowledge pertains to … Continue reading