Monthly Archives: July 2010

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Keyword Researcher’s Guide to the Galaxy

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One of the most important aspects of an effective SEO strategy is the ability to research, analyze, and ultimately select the keywords that are most likely to result in success for your clients. There are a variety of free tools available on the web specifically designed to help online marketers do just this. Each tool has its own unique methodology for collecting and presenting this data. Comparing any of the tools’ results without knowing the subtle differences can lead to incorrect inferences and an SEO … Continue reading →

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The Importance of Wearing a White Hat

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Ever since man invented search engines, there have been individuals whose sole missions have been to exploit their algorithms for their gain.  In many ways, this attitude is the foundation of search engine optimization; however there are some tactics that search engines frown upon more than others.  These tactics are typically referred to as black hat SEO tactics. Black hat SEO tactics represent the actions that the search engines deem unacceptable and for those that are caught performing them, can represent SEO suicide.  Google, Yahoo, … Continue reading →

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Outlook vs Google, A Case Study

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Microsoft has generally dominated the business market with products like Microsoft Office and Outlook. Outlook has been a particularly successful product for Microsoft, giving users an all-in-one package for managing email, contacts, and appointments, with the added benefit of integrating seamlessly with other Microsoft products. Long-time Outlook users love the features built in, and consequently are reluctant to switch to any competitive products, including G-mail. We at DBS>Interactive, however feel the opposite is true. Here’s why and exactly how we’ve made the switch to Google. … Continue reading →