Keyword Researcher’s Guide to the Galaxy
One of the most important aspects of an effective SEO strategy is the ability to research, analyze, and ultimately select the keywords that are most likely to result in success for your clients. There are a variety of free tools available on the web specifically designed to help online marketers do just this. [...]
A New Breed of Account Manager
Account Managers have been around as long as advertising agencies have existed. If a client wants to advertise their product or service, there must be someone to advise, educate, communicate, listen, produce, and yes, hold their hand.
Account managers can be found in all industries, but their responsibilities remain consistent; creating presentations for new clients, helping [...]
The Importance of Wearing a White Hat
Ever since man invented search engines, there have been individuals whose sole missions have been to exploit their algorithms for their gain. In many ways, this attitude is the foundation of search engine optimization; however there are some tactics that search engines frown upon more than others. These tactics are typically referred to as black [...]
Outlook vs Google, A Case Study
Microsoft has generally dominated the business market with products like Microsoft Office and Outlook. Outlook has been a particularly successful product for Microsoft, giving users an all-in-one package for managing email, contacts, and appointments, with the added benefit of integrating seamlessly with other Microsoft products.
Long-time Outlook users love the features built in, and consequently are [...]
Using A.C.D to Achieve Success with Clients
There is a specific height of importance to the jobs we do everyday. As the client service team, we hold ourselves to the highest regard; pleasing clients that sometimes may be incapable of feeling satisfied. A happy client is a paying client, and if your actions (or lack thereof) remove this glee from the equation, [...]