Monthly Archives: June 2010

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Need Web Design Inspiration? Go To A News Stand!

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Do you ever grow tired of seeing the uninspiring, cookie-cutter site designs that seem to be so prevalent on the web these days? Don’t you wish that there were somewhere or someone you could consult to find the next, game-changing web design trend? Believe it or not, this somewhere may actually be in your bathroom. Confused? Let me explain. Walk into any American household and chances are there is a basket full of magazines and other reading material in the bathroom. Web designers rarely consider … Continue reading →

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Increase On-site Goal Conversion Rates with A Few Simple Tricks

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The 1950’s marked the beginning of what we now identify as the foundation of modern marketing. In those days, calls to action were relatively simple. A “Buy Now!” or “Order Today!” placed somewhere in ad copy was all that was required to motivate users to try your product. These days, calls to action are a bit more confusing. The commercialization of the Internet in the 1990’s led to an abundance of businesses creating websites with the goal of converting site visitors into customers. Throughout the … Continue reading →

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Google TV, A Modern Spin of an Old Idea

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Do you like TV? Of course you do. How about the Internet? I know, stupid question. So what could be better than surfing the Internet on your TV? Well here comes Google TV, the seemingly obvious fusion of two of America’s favorite information avenues (Or preoccupations depending on whom you ask). Of course, this is not an entirely new concept. Devices and services like WebTV have been offered in the past as subscription services. So how will Google change the game on Internet TV and … Continue reading →

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3 Easy Tips To Improve Your Client Relationships

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Listen To Their NEEDS, Not Their WANTS As obvious as it may seem, listening to your clients is absolutely imperative to a successful relationship. We are client service professionals; we are responsible for recognizing and understanding our clients’ needs, even when they don’t directly communicate them. Far too often in this industry, a lack of engagement by account managers leads to confusion between client and agency.  As a result, the client is often the one left holding the short straw. Let’s say you have a … Continue reading →