Monthly Archives: May 2010

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The Future Is Open

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In a recent blog, Jonathan Rosenberg, Senior Vice President, Product Management at Google had this to say: At Google we believe that open systems win. They lead to more innovation, value, and freedom of choice for consumers, and a vibrant, profitable, and competitive ecosystem for businesses. Many companies will claim roughly the same thing since they know that declaring themselves to be open is both good for their brand and completely without risk. After all, in our industry there is no clear definition of what … Continue reading →

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7 Practices To Avoid When Optimizing For Local Search

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Search engine optimization is a particularly challenging concept for businesses to comprehend. SEO’s inherent nature can contribute to the confusion. Search engine optimization is an ever changing science with best and worst practices being based somewhat on speculation. The search engines go to extreme lengths to protect the significance of variables used in their page rank algorithms. It is only through shared knowledge and combined experience that we as Internet Marketers can attempt to decipher the importance of ranking factors. Local search optimization best practices … Continue reading →

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Out of the Box CMS Comparisons

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Drupal, Joomla, WordPress, and Expression Engine are all great content management systems, but deciding which is best to use for different sites and clients can be difficult. To ensure you make the most informed decision, we’ll begin by examining the strengths and weaknesses of each system. Drupal – Drupal has a great deal of power out-of-the-box, and a large library of add-ons from its community. It contains a number of robust features for sites that need high functionality. Drupal also has a large list of … Continue reading →

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An Introduction to CMS’s

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“Why should my company’s website utilize a CMS?” You may have found yourself pondering this question at some point at your current organization. To address this question intelligently, we need to first lay down the basic foundation, starting with a definition. What is a CMS? CMS stands for Content Management System. According to Wikipedia, a Content Management System (CMS) is a collection of procedures used to manage work flow in a collaborative environment. Honestly, Wikipedia’s definition doesn’t do much for me, as it doesn’t provide … Continue reading →