Monthly Archives: April 2010

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The Programmer’s Toolbox, part 1

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In the beginning … The web was a very simple place. A “web page” was most likely to be a “static” page, meaning what we saw was the result of just the HTML code in a single file. Modern “web pages” are dynamically generated from data stored in a database server. They are displayed using templating engines and other more advanced techniques, all the while being accentuated with liberal doses of JavaScript and CSS. Back in the day, on the rare occasion when a web … Continue reading →

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Making Time for Content: Planning a Project Around Content Strategy

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“Content is King,” has always been a saying that belonged to marketers. However, as more and more people are embarking on the quest to build a website, one aspect of the process seems to get overlooked, the content. These people are centrally focused on the web site design and the intricate functionality so often that they miss the most important function of a website, to send a message. To sum it up, Content Strategy is the practice of developing a comprehensive plan for the content … Continue reading →

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Building A Podcast: Part 3

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After the past two weeks that we have blogged about podcasting, it only seems appropriate to follow our “Building a Podcast” Part 1 and Part 2, with Part 3. This week’s blog post will cover the publishing and promotion of your podcast, a step that makes your stream accessible to your customers and others on the Internet. This step is potentially the most difficult, but is essential to the success of your podcast. After all, it’s not much of a podcast if others aren’t able … Continue reading →

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Building A Podcast: Part 2

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Last week, we posted Part 1 of “Building a Podcast” on our blog, which explored the benefits of podcasting and outlined the steps one should take to prepare for a podcast. When talking with others, it seems that one of the largest factors stopping people from creating a podcast is the perceived technical difficulty. This common perception is wildly inaccurate. Almost anyone has the skills needed to produce a podcast and the equipment required can be purchased for cheap. At this point, you are probably … Continue reading →