Social Media gets a lot of buzz both in and out of the internet marketing world. The news media seemingly makes constant reference to the use of Facebook or Twitter in connecting to large audiences, but most people don’t have a clear idea of how to get a return on investment (or ROI) from Social Media Marketing. So before we get into a sweeping, in-depth conversation about Social Media, we want to give you some perspective on how to initially approach the subject. The best … Continue reading →

Choosing the right colors for your web design is a decision that should not be taken lightly. Color is the first thing viewers notice on a webpage. It can evoke a variety of strong emotional reactions and each color can contain a different association. Although everyone’s experience and taste can vary greatly, there are still some basic tenants one can follow when working with color: Continue reading →